Premium is not just engaged with trends, it sets them; it doesn`t just ask topical questions, it answers them.
In light of the experiences of the last PREMIUM fairs and the feedback from the panels, PREMIUM is offering workshops outside of the usual trade fair operations. Invited experts will share their knowledge in small round-tables and relaxed atmosphere.
PREMIUM wokshops in October 2010:
Florian Dengler:“Engage Your Brand Online“
October, 14th 2010: PREMIUM takes a look behind the scenes of international brand makers: What does branding mean in the time of Facebook, Twitter, Communities and Co? Does one have to maintain a presence everywhere and if so, how? Or is everything just hype and the real future of successful branding lies elesewhere/somewhere else completely? Florian Dengler (Agency MetaDesign) shows how cross-media branding can function or also go seriously wrong
Mary Scherpe:“Fashion Blogs“
October, 15th 2010: Fashion blogs and their bloggers are much talked about phenomenon that onyl few really understand. In this one-day workshop, Mary Scherpe (Blog: Stil in Berlin) explains the skills needed to decide which strategy is useful for your own business.
Additional information and registration at workshop@premiumexhibitions.com
