|   „Engage your brand online” PREMIUM wirft einen Blick hinter die Kulissen der internationalen Markenmacher: was bedeutet Branding in Zeiten von Facebook, Twitter, Communities und Co? Muss man überall dabei sein und wenn ja wie? Oder ist alles nur ein kurzer Hype und die wahre Zukunft erfolgreicher Marken liegt ganz woanders? Florian Dengler (Agentur MetaDesign) zeigt wie crossmediales Branding funktioniert oder auch richtig schief gehen kann. Der Vortrag wird in Englisch gehalten. 8. Juli 2010 | 11:00 PREMIUM SYMPOSIUM
Vortrag „Engage your brand online“ STATION-Berlin | Auditorium | 1. Etage
Luckenwalder Strasse 4 – 6 | Kreuzberg AKKREDITIERUNG zum Symposium HIER |
 Unser Shuttleservice verbindet die PREMIUM mit der MERCEDES-BENZ FASHIONWEEKBERLIN und anderen wichtigen Fashion Hot-Spots. Mit freundlicher Unterstützung von  |
  PREMIUM takes a look behind the scenes of international brand makers: what exactly does branding mean in the time of Facebook, Twitter, communities & Co? Does one have to maintain a presence everywhere and if so, how? Or is everything just hype and the real future of successful branding lies somewhere else completely? Florian Dengler (Branding Agency MetaDesign) shows how crossmedia branding can function, or also go really wrong. Lecture will be held in English. July 8, 2010 | 11:00 PREMIUM SYMPOSIUM
Lecture „Engage your brand online“ STATION-Berlin | Auditorium | 1st floor
Luckenwalder Strasse 4 – 6 | Kreuzberg ACCREDITATION for Symposium HERE |
    3 categories.
3 winners. July 5, 2010
18:00 – 20:00 PREMIUM YOUNG DESIGNERS AWARD Press Cocktail
F95 | Fashion Store
Frankfurter Allee 95 – 97 | Friedrichshain
Press Accreditation:
Kristina Linke kl@premiumpr.de | |     The fashion blogger scene is as multifaceted as it is unique. For this Fashion Week, as host of the bloggers, PREMIUM invites all fashion bloggers and those who would like to be to a get-together.
For, as nice as online acquaintances are, it’s even nicer still to get to know each another, shake hands, exchange ideas, give and receive tips, and expand your own horizon… Only for bloggers and after registration. July 9, 2010 | 14:00 – 16:00 PREMIUM MODEBLOGGEN 2010 Jahresversammlung STATION-Berlin | Auditorium | 1st floor
Luckenwalder Strasse 4 – 6 | Kreuzberg Click here for ACCREDITATION |
 Our shuttle service connects PREMIUM with MERCEDES-BENZ FASHION WEEk BERLIN and other important fashion hot spots. With the friendly support of  |
  “Valorizza il tuo brand online” PREMIUM getta uno sguardo dietro le quinte della scena dei creatori di marchi: cosa significa fare branding nell'era di Facebook, Twitter, Communities e simili piattaforme? Bisogna essere presenti ovunque, e se sì in che modo? Oppure il tutto è un hype di breve durata, mentre il vero futuro dei marchi di successo si trova altrove? Florian Dengler (agenzia MetaDesign) mostra come un branding cross mediale può funzionare con successo oppure fallire in pieno. La conferenza sarà tenuta in inglese. 8 luglio 2010 | ore 11:00 PREMIUM SYMPOSIUM
Conferenza dal titolo “Valorizza il tuo brand online” STATION-Berlin | Auditorium | 1. piano
Luckenwalder Strasse 4 – 6 | Berlino-Kreuzberg Registrarsi QUI per l’ACCREDITAMENTO al Symposium |
 Il nostro servizio di trasporto navetta permette il collegamento tra la PREMIUM e la MERCEDES-BENZ FASHIONWEEKBERLIN, nonché con altri punti caldi in cui si svolgono importanti manifestazioni ed eventi fashion. Col supporto di  |
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