  With nearly 600 collections in four halls and its exhibition area expanded to 10,000 sq. meters, PREMIUM ORDER MUNICH is the biggest order event for Southern Germany, Austria and Switzerland. Among the many visitors who came to the order event at the Zenith Area in Munich Freimann were, as always, some of the most important buyers, including those representing Apropos, Eickhoff, Maendler, Fischer, Fidelio, etc. The exhibitor portfolio was more extensive than ever. Exhibitors included PREMIUM brands that had already been seen in Berlin and/or Duesseldorf, as well as new collections that hadn’t been finished until PREMIUM ORDER MUNICH. The positive results of PREMIUM BERLIN, PREMIUM ORDER DUESSELDORF and PREMIUM ORDER MUNICH validate once again the concept of consecutive PREMIUM events. At the season's closing party on the Zenith Area hosted by PREMIUM and LIEBESKIND, guests celebrated with champagne well into the night, enjoying the warm temperatures, the open air, the full moon and hot tracks by DJ Cambis. To provide complete information on the order locations Duesseldorf and Munich, PREMIUM has published the PREMIUM ORDER MAGAZINE. The first issue was distributed at selected showrooms and stores, as well as at the PREMIUM events with a circulation of 40,000 copies. The magazine is also available online as a download. Thank you all for this great season! SEE YOU AT PREMIUM International Fashion Trade Show Autumn/Winter 2012/2013 STATION-Berlin January 18 – 20, 2012  |